Now Borrell website has a typical way to take everyone through a shopping cart to even download the free summary. While on this page I just noticed (see screenshot above) a new trustseal from Trustwave and clicked on it out of curiosity. What popped up surprised me - Trustwave says it "does not recognize this organization" - their organization and identity is "Unknown". Scary!
While it was OK with me for a free download, this would have no doubt scared most buyers who would be ready with their credit cards to pay for the (full) report. I wonder how many potetial customers Borrell would've lost.
The lesson to learn here is - Use the trust seal on your shopping site only if is valid and working. If for any reason (like expiry...) the trustseal doesn't recognize your company - just chuck it off from your site. It's always better NOT to show this scary message to paying customers.
