Found this hilarious video - "Truth in Advertising" - a great story about how a marketing campaign is made. The change which makes it so much fun is - the speakers say what they think and not what they should say!
Quite a gem! Enjoy :)
Tuesday, October 19, 2010
Saturday, July 10, 2010
Would Your Hotel Like Social Media Behavior Delivered On A Platter?
In almost every hotel trend, insight and news, social media marketing is hailed as the next big growth area for hotels (along with mobile, of course). The importance of social media for hotel is now well-understood by most hoteliers, but the eternal problem of 'where do I start' keeps coming up.
Understanding current social media behavior of your audience is very important to plan your own strategy. There were very few resources to get this information - until now!
Trend Stream has released Global Web Index — a syndicated market research service on web behavior and social media — in interactive infographic form, which is quick and easy to understand. The tool lets users pick a country and define a specific audience — by gender, age and attitude — to pull up social media behavior and attitude analysis in nice graphical presentation.
Is this data really based on a huge sample? I'm not sure. But, the tool does offer interesting stats for the selected country about the user's social media motivations, activities and brand perceptions for the selected audience and the entire country.
For instance - I just found that, 54% of social media users in India research/find products to buy; and also 61% of users use social media to stay up to date on news/events. See screenshot below:
Now, hotel can use this info and create content around latest events for the hotel's Twitter or Facebook pages - b'cos that's what target audience wants to see! So, go ahead and find out the country your hotel targets, and understand what your audience likes on social media. Play around and let me know what you discovered in the comments...
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Understanding current social media behavior of your audience is very important to plan your own strategy. There were very few resources to get this information - until now!
Trend Stream has released Global Web Index — a syndicated market research service on web behavior and social media — in interactive infographic form, which is quick and easy to understand. The tool lets users pick a country and define a specific audience — by gender, age and attitude — to pull up social media behavior and attitude analysis in nice graphical presentation.
Is this data really based on a huge sample? I'm not sure. But, the tool does offer interesting stats for the selected country about the user's social media motivations, activities and brand perceptions for the selected audience and the entire country.
For instance - I just found that, 54% of social media users in India research/find products to buy; and also 61% of users use social media to stay up to date on news/events. See screenshot below:
Now, hotel can use this info and create content around latest events for the hotel's Twitter or Facebook pages - b'cos that's what target audience wants to see! So, go ahead and find out the country your hotel targets, and understand what your audience likes on social media. Play around and let me know what you discovered in the comments...
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Thursday, June 17, 2010
Social Media Is No Fad - Is Your Hotel Ready?
Just saw this brilliant video(thanks Kevin May at Tnooz) on how social media has grown over past few years - and I think everyone into social media or not should see this to get some perspective. For Ex: Facebook added 200 million users in just one year - and if it were a country, it'd be the third largest after China and India! See for yourself...
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Thursday, June 10, 2010
Learn SEO From Matt Cutts & Google Team (Video)
What's the best way to learn SEO? Online, of course! And, what better than search specialists from Google - Matt Cuts, Tiffany Lane, Greg Grothaus and Vanessa Fox (ex-Googler) - explaining it to you with Live website reviews. Learn and take notes from this 1-hour video from Google I/O.
Happy learning :)
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