All of 2008, I have been watching the circus called IM Product Launch from every self-proclaimed Product Launch Guru. I learnt a lot about launches, and importantly, what NOT to do on a launch. As a new year gift, I'm offering this authentic, never-before released screenshot guide absolutely FREE for my readers! But hurry, I'll allow ONLY next 23 readers, before I pull it down! OK, don't go away - just joking ;-)
Here's a What Not To Do in 2009 Reckoner For IM Product Launch:
Exhibit 1: The Price Hike Part 1
Exhibit 2: The Price Hike Part 2
Exhibit 3: The Price Hike Final One, Truly ;-)
Exhibit 4: The Mad Rush & Broken Keyboards!
Exhibit 5: Now What Stops You, Dude?
Exhibit 6: OK Here's Just 5 More!
Exhibit 7: No Gimmicks Here!
Exhibit 8: Just A Few More ...Really!
Exhibit 9: Scarcity That's Legit!!
Exhibit 10: Marketing Stunt - No Way!
Exhibit 11: THREE Servers Crashed - Believe me!
There are many more, but research tells us that 11 works best in mentally forcing customers into submission ;-)
Cheers for the New Year!
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