Here's a What Not To Do in 2009 Reckoner For IM Product Launch:
Exhibit 1: The Price Hike Part 1

Exhibit 2: The Price Hike Part 2

Exhibit 3: The Price Hike Final One, Truly ;-)

Exhibit 4: The Mad Rush & Broken Keyboards!

Exhibit 5: Now What Stops You, Dude?

Exhibit 6: OK Here's Just 5 More!

Exhibit 7: No Gimmicks Here!

Exhibit 8: Just A Few More ...Really!

Exhibit 9: Scarcity That's Legit!!

Exhibit 10: Marketing Stunt - No Way!

Exhibit 11: THREE Servers Crashed - Believe me!

There are many more, but research tells us that 11 works best in mentally forcing customers into submission ;-)
Cheers for the New Year!
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