Would Your Hotel Like Social Media Behavior Delivered On A Platter?

In almost every hotel trend, insight and news, social media marketing is hailed as the next big growth area for hotels (along with mobile, of course). The importance of social media for hotel is now well-understood by most hoteliers, but the eternal problem of 'where do I start' keeps coming up.

Understanding current social media behavior of your audience is very important to plan your own strategy. There were very few resources to get this information - until now!

Trend Stream has released Global Web Index — a syndicated market research service on web behavior and social media — in interactive infographic form, which is quick and easy to understand. The tool lets users pick a country and define a specific audience — by gender, age and attitude — to pull up social media behavior and attitude analysis in nice graphical presentation.

Is this data really based on a huge sample? I'm not sure. But, the tool does offer interesting stats for the selected country about the user's social media motivations, activities and brand perceptions for the selected audience and the entire country.

For instance - I just found that, 54% of social media users in India research/find products to buy; and also 61% of users use social media to stay up to date on news/events. See screenshot below:

 
Now, hotel can use this info and create content around latest events for the hotel's Twitter or Facebook pages - b'cos that's what target audience wants to see! So, go ahead and find out the country your hotel targets, and understand what your audience likes on social media. Play around and let me know what you discovered in the comments...



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